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Advancing & Enhancing: Redefining the Energy Drink

We are currently in the midst of a clean energy revolution, but not the one you’re thinking of.

Our country is revolting forward into a new age focused on cleanliness and health. Collectively, we are flowing away from the toxicity of the past and turning our attention towards laying the foundation for a more balanced future. A major focus of this balance has been centered around clean and sustainable energy in forms like solar and wind. But what if there was another type of energy shift that was just as clean and sustainable, only targeted towards the well-being of individual consumers rather than our planet?

People have always turned to caffeinated beverages that increase energy levels and alertness to keep them going throughout the day. There’s nothing like knowing you have a sure way to get you through studying for an exam, a long day with the kids, or waking up early for work. The only problem is popular energy drinks try to cover up their bad taste with an excess of sugar and ingredients that only end up doing a dis-service to your overall health. At the same time, the market continues to grow at record levels, leading brands are seeing their enterprise values soar, and break-through ingredients pop up every day offering better solutions for providing clean energy. So, what’s wrong with this picture? Consumers simply deserve better. Many brands have the tools to elevate their energy drinks to the next level but are content with feeding consumers unhealthy additives and ingredients.

That’s where we come in. We’ve created the 2.0 version of energy drinks. Our enhanced hydration energy formula not only gives you a lift, but helps you holistically balance your life to take charge and win the day. The new standard for energy is here. 

Let’s talk about Rowdy Energy and break down the defining attributes of Enhanced Hydration Energy!


Surprisingly smart.

Unlike leading brands, we only source ingredients in levels that your body can properly absorb. Clean to us literally means clean: No chemicals, artificial colors, preservatives, or BCAA’s. An important component of enhanced hydration energy is our blend of natural ingredients. Our proprietary sweetener combination of Allulose, Erythritol, Stevia, and Monk Fruit allow for great taste while keeping the actual sugar low. We also have zero sugar options that are the first Keto approved performance energy drink with over 800mg of “free potassium”. What does this all mean? It tastes good because our ingredients are good. A low sugar can of Rowdy delivers 60% less sugar than leading brands, leaving you the flavors you love with none of the junk or aftertaste. 


Boosted with electrolytes.

Rowdy ranks #1 in electrolytes compared to leading energy drink brands and #1 in electrolytes, potassium, and magnesium versus ALL sports drink brands. Per ounce, our drinks contain nearly 12 times as much potassium as the leading traditional sports drink, yet just a fifth the amount of sodium. This means that we provide you with right number of key electrolytes per serving without the excess sugar and sodium. 


Not all caffeine is created equal!

The majority of energy drinks today have adopted the use of synthetic caffeine. While synthetic caffeine is nearly indistinguishable to natural caffeine on a molecular level, it is made with unhealthy chemical ingredients resulting in a quicker and harder crash. That’s why we use caffeine naturally derived from green tea. We pair it with the friendly nootrorpic L-Theanine, which works to eliminate jitters, promote cognitive functions, and increase focus. This combination of nature’s powerful ingredients is designed to give a comparable sensation of “lift” to 300mg of caffeine.

Rowdy’s enhanced hydration energy transcends the typical energy drink, paving a new path for the industry. No longer will you have to sacrifice the taste you love for the boost you need. #GetRowdy and see for yourself how we are truly changing the market for the better.

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