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Let's start with dehydration. The human body is roughly 60 percent water, and water plays a crucial role in almost every important bodily process. Water transports nutrients and oxygen, supports proper muscle contraction, improves joint function and fights fatigue. Being even slightly dehydrated can cause decreases in reaction time, mood, focus, endurance and exercise performance. Dehydration and a lack of electrolytes often go hand in hand, as both fluid and electrolytes are lost via sweat. Low levels of electrolytes such as potassium can lead to issues like fatigue, weaker muscle contractions, muscle cramps, muscle aches and digestive issues.

When you exercise intensely, you drain your glycogen reserves. Glycogen is carbohydrate stored in the muscles and liver, and it's our most efficient source of energy. During sustained intense exercise, these stores get drained. This can cause low blood glucose levels, which leads to fatigue and nausea. For an athlete in the midst of an intense training session or crucial competition, experiencing any of the aforementioned symptoms can be a disaster. 

That's where Rowdy Energy comes in. Unlike traditional energy and sports drinks, Rowdy is made with natural flavors, natural sweeteners and no colors from artificial sources. Also, unlike traditional energy and sports drinks, it's an awesome source of potassium. Potassium-packed electrolytes are critical in the hydration process, as they help prevent cramping due to their role in nerve function and muscle control. Traditional sports drinks utilize sodium as their key electrolyte, but the average American gets plenty of sodium via their daily food consumption. The same is not true of potassium. Per ounce, Rowdy contains nearly 12 times as much potassium as the leading traditional sports drink, yet just a fifth the amount of sodium.

Electrolytes are the minerals that carry the water and electricity through our bodies. Most consumers are deficient in potassium and magnesium.

Hydration through Electrolytes

Why are we worried about hydration in an energy drink?  Shouldn’t that be for just Sports drinks?

NO, 100% NO!  While sports drinks that are designed for oral rehydration and with the appropriate amounts of sugars are excellent hydration opportunities, those are few and far between.  Many of the so called “Sports Drink” brands have 40 or 50 grams of sugar per serving.  How can that be healthy when its virtually the maximum amount of sugar that we are supposed to have all day!

Electrolytes are minerals essential to your health. They help carry electrical signals that power your nerves and muscles, maintain your blood’s proper pH, and balance fluids in your body. You get electrolytes from what you eat and drink, and you lose them any time you lose fluids (like when you sweat or go to the bathroom).

Rowdy is taking a different approach.  We’ve not only created an incredible tasting energy drink without the crazy artificial aftertaste that you're probably used to but one that actually has more key electrolytes per serving than virtually all leading sports drink brands We’re serious about getting people more of what you need!

The Rowdy Difference

  • Rowdy ranks #1 in electrolytes versus leading energy drink brands and #2 in electrolytes potassium and magnesium versus ALL sports drink brands.
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