Mooresville, NC – April 8, 2021 – Today, the new, better-for-you energy drink, Rowdy Energy from NASCAR Driver, Kyle Busch, and entrepreneur, Jeff Church, has been named the official energy drink of popular MLB team, 7x AL West champions, and 2x American League champions, the Texas Rangers. Each season on opening day, fans look forward to new concessions and new partnerships and this year can expect to see Rowdy Energy throughout the ballpark at several retailers, within in-game promotions, on-site activations, and more.
“Texas is an important market for us as a brand and this collaboration will further solidify our positioning and presence there,” said Hallie Lorber, Vice President of Marketing for Rowdy Energy. “Not to mention, we love the state and its people, which makes this partnership a dream come true.”
Rowdy Energy is now available at Globe Life Field in two of the brand’s signature flavors, Strawberry Lemonade (KETO-friendly, zero sugar) and Orange Citrus (60% less sugar than leading brands) in 16oz cans and for those 21+, in exclusive vodka cocktails at stadium bars. The beverage is unlike any other energy drink on the market, featuring precise time-released caffeine, sugar-reducing ingredients, hydration levels above the leading sports drink and to top it off, an amazing taste. In the state of Texas, Rowdy Energy is available at 7-Eleven (currently select locations, in June statewide), HEB, Tom Thumb, Camping World, Albertsons and QuikTrip locations.
“We’re thrilled to welcome Rowdy Energy as the Official Energy Drink of the Texas Rangers and give fans the chance to get their hands on an industry-leading, quality energy drink,” said Jim Cochrane, Senior Vice President of Partnerships for the Texas Rangers. “With the help of Rowdy Energy, fans can look forward to exciting in-park promotions, digital content and more.”
As the official energy drink of the team, fans can look forward to in-game promotions with the beverage including the “Get Rowdy Energy Free Energy Inning” which will take place during the 2nd inning in each game. If the Rangers hit a home run, the “Get Rowdy Energy Free Energy Inning” is activated, and all fans will receive a free can voucher to be used in any Rowdy Energy retailer. Further promotion includes digital signage throughout the ballpark, concourse, and exterior displays, collateral available for fans, social media promotion, sweepstakes opportunities, PA announcements, and more.
Rowdy Energy will be available at all national events at Globe Life Field including baseball home games, national rodeos, college baseball, Army vs. Air Force football games, concerts, Camp Gladiator events, large auto shows, high school football games, and high school graduations as well as college graduations.