MOORESVILLE, N.C. (Sept. 25, 2020) – Rowdy Energy, the enhanced hydration formula energy drink created by two-time NASCAR Cup Series champion Kyle Busch, announced today that it will serve as the primary sponsor on Ken Gushi’s Greddy Performance Toyota Gazoo Racing GR Supra for the final three events on the 2020 Formula Drift Pro schedule beginning this Saturday and Sunday, Sept. 26 and 27, at Evergreen Speedway in Monroe, Wash. The sponsorship will continue with the event at Texas Motor Speedway in Fort Worth Oct. 30 – Nov. 1 and the series finale at Irwindale (Calif.) Speedway Nov. 21 – Nov. 22, where Gushi is the defending winner.
Gushi, a Japanese-born driver who resides in California, has been drifting for more than 17 seasons since the sports’ earliest days in the United States. He has produced multiple top-three finishes in the Formula Pro Championship standings and after the first two events on the 2020 schedule ranks 12th in the Pro Drift standings. In 2019, his first season as an owner-driver for Ken Gushi Motorsports, he finished 11th in the final standings and picked up his first victory since 2005 in the series finale at Irwindale Speedway.
“As Rowdy Energy continues to introduce new great-tasting flavors and expand the distribution of our transcending product, we are always looking for ways to increase brand awareness and feel that this partnership with Ken Gushi for the final three races on the Formula Drift Pro schedule will be a great way to reach new consumers,” said Kyle Busch, co-founder of Rowdy Energy. “Ken is a fellow member of the Toyota Racing Family, a fellow owner-driver and as a fan favorite in the series we know that he will be a great ambassador for our brand.”
“I am excited to announce our newest partnership with Rowdy Energy,” Gushi said. “I’ve been following Kyle’s attitude towards his racing career and personal life and couldn’t agree any more with having a special formula designed to help you achieve your goals. The taste alone is what drew me to Rowdy Energy, but the brand’s motto is what made me stay. We are excited to be given an opportunity to spread awareness among the fans that follow Formula Drift.”
About Rowdy Energy:
Kyle Busch is always striving to excel in everything he does not only on the race track where he has broken countless records and is a two-time NASCAR Cup Series champion but also off the track where he is a husband, father and business owner. After being in the energy drink space for over a decade, Kyle dreamed of creating his own enhanced, smarter energy drink so that he and his fans could achieve their goals. That’s why in 2020, Busch and beverage entrepreneur Jeff Church collaborated together to develop their own product, Rowdy Energy.
With a focus on wellness for longevity in his career and life, the accomplished driver aptly nicknamed “Rowdy” for his will to win at all costs, created Rowdy Energy with a proprietary Enhanced Energy Formula. Comprised of precise time-released caffeine, sugar reduction ingredients, amazing taste and hydration levels above leading sports drinks, Rowdy Energy is a “better for you” product. Specifically formulated for your needs to accomplish any challenge thrown your way and to be your most effective self. Rowdy Energy seeks to support those that embody a spirit of high performance, not just all-star athletes but the weekend warrior, superhero mom, the ambitious college student, the men and women in uniform.
Rowdy Energy is currently available online in six flavors, including four sugar free options that are KETO certified. For our more traditional energy drink consumers, we designed a 60% less sugar option than the other leading energy drink brands.
About Formula Drift:
Formula Drift Pro Championship Entering its 17th season, Formula DRIFT is recognized as North America's professional drifting championship series. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the worldwide leader for the Sport. This high-skilled, high-powered motor sport where drivers intentionally maneuver their cars into well executed, controlled sideways slides at high speeds through a marked course, has professional drivers & teams competing in eight championship competitions in 2020.