Redefining the Energy Drink
We’ve created the 2.0 version of energy drinks. Our enhanced hydration energy formula not only gives you a lift, but helps you holistically balance your life to take charge and win the day. The new standard for energy is here.

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Rowdy Energy and Pit Pay App Partner to Sponsor Two-Time Chili Bowl Champion Rico Abreu
Rowdy Energy, the enhanced hydration formula energy drink created by two-time NASCAR Cup Series champion Kyle Busch, announced today that it will partner with Pit Pay, the only mobile pit pass app for the motorsports industry, to be co-primary sponsors for two-time Chili Bowl champion Rico Abreu’s entry in this year’s Chili Bowl Nationals.