Rowdy Energy, the enhanced hydration formula energy drink created by two-time NASCAR Cup Series champion Kyle Busch, announced today that it will partner with Pit Pay, the only mobile pit pass app for the motorsports industry, to be co-primary sponsors for two-time Chili Bowl champion Rico Abreu’s entry in this year’s Chili Bowl Nationals.
Part of making a great product is crafting it to taste really good. It is no secret that people cling to extremes – one end of the spectrum you’ll find those consuming beverages purely based off of what tastes good, and the other end of the spectrum you’ll find those who want something healthy,
While it can be extremely satisfying to flood your body with fluids when the feeling of thirst arises, drinking to eliminate this craving is a major sign of dehydration. But don’t worry, you’re not alone.